In collaboration with
Foodie Cook Battle: Autumn Comfort
4 creators go head-to-head, with an exceptional jury
Over 70 food creators, with a total of 10 million followers, have joined forces to create a format featuring online content and offline events, offering food brands a new marketing and communication tool.
In a global Creator Economy market that has surpassed 250 billion dollars, and is projected to reach 480 billion by 2027, food and cooking on Instagram and TikTok represent an essential lever for food brands. Recipes continue to be the most attractive and steadily growing content in the food sector, but choosing the right creators, from micro to macro, regional specialties and international trends, can be very complex for brands, especially when the goal is to activate integrated, multi-voice strategies.
It is in this scenario that Foodie CookLab was born, the first vertical B2B platform for content, challenges and events dedicated to the food sector and developed directly by 70 Italian food creators, coordinated by a creator collective. The community reaches an audience of over 10 million followers, with an average engagement rate above the national average and an editorial library of over 1,450 recipes and formats already developed and published through Tuduu technology on FoodieCookLab.it and on social media.
“This is a small revolution in the creator economy business model, which for the first time simplifies processes by putting content producers directly in touch with food brands, without further intermediaries. It was an unmet need, as the market is showing us through the first major activations”
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explains food creator and project coordinator Clarissa Belcastro.
Foodie CookLab redefines the relationship between creators and brands, eliminating intermediary structures. The platform manages the entire content supply chain: from the ideation and testing of recipes in culinary laboratories, through multimedia production, to tracking the impact on sales (e-commerce and modern retail) and activating local experiences such as showcooking sessions and experiential events.
This approach allows food brands to work with a single vertical partner capable of combining the analytical rigor required by marketing directors with the empathy and spontaneity needed to engage digital consumers. A new evolutionary frontier in the structure of the creator economy.
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Foodie Cook Lab is an Italian digital platform based in Milan operating in the food content and creator marketing sector. Part of the Tuduu group, it develops projects for the food sector by connecting brands, food creators and communities. The network includes over 70 creators and more than 10 million followers overall, and operates through a model that integrates digital content, editorial activities and live experiences, collaborating with brands in the food and consumer sectors.
Tuduu is an innovative technology startup that offers solutions for creating personalized, interconnected digital experiences in the food, nutrition and fitness sectors.
