FoodieCookLab is a new format: over 70 food creators who represent and tell the story of brands, technology that turns their recipes into sales, and a physical space in Milan where content is created live.
Three levers inside a single project, with no chain of intermediaries in between.
Since 2023 · A project by Drilldown S.r.l. · Tuduu technology · CookLab Milano, coming soon
In the classic model, every link takes a margin, adds an approval, and extends the timeline.
We removed the links: from brief to creator there is only one step.
Brand → Creative agency → Influencer agency → Talent manager → Creator fee markup commission
The brand does not know how much of its investment becomes content and how much stays in between. Every step also means one more day between the brief and publication.
Brand → FoodieCookLab → Creator
FoodieCookLab is the network, not an additional intermediary.
No representation mandate, no exclusivity over creators, and no hidden markup on fees.
Coordination is a line item stated in the quote, not an invisible percentage on the work of those who produce the content.
A creator network without intermediaries, proprietary technology, and a physical venue.
The brand invests once and gets visibility, measurable traffic, and live-produced content.
Over 70 creators, zero intermediaries.
Since 2023 we have selected creators one by one. They are the ones who represent and tell the story of brands on their own channels.
The brand speaks directly with those who cook and produce the content.
From content to cart.
With Tuduu technology, every recipe becomes a card linked to the brand’s website, available in 17 languages and equipped with direct attribution from content to conversion.
CookLab Milano, coming soon.
Showcooking, events, and recorded formats in our space in Milan.
We produce vertical content for social media and horizontal content for YouTube, shot once and usable on all channels.
The person who gathers the brief and the person who approves the content do the same job as the creators in the network.
That is why briefs work on the first round and the content does not feel like advertising pasted onto a profile.
The client defines the budget and builds the campaign together with our editorial representatives: creators who know the formats, timing, and language of the platforms.
We select the creators best suited to the target, storytelling, and available budget, choosing them from the network’s four tiers.
The compensation is agreed directly with the creator.
The brand clearly sees how much goes to production and how much to coordination, line by line.
Briefs, revisions, and approvals go through professionals who know the format.
The brand has a single point of contact, with creator timelines rather than supply-chain timelines.
70+ food creators
Selected one by one since 2023
9 million followers
Combined across the entire network
6% average engagement
Compared with a sector average of 1.5%
The network is organized into four tiers, so each line-up can be built according to the goal:
For marketing teams that need to coordinate creative, media, legal, and procurement, removing intermediaries is not enough: everything needs to arrive already organized.
Every FoodieCookLab project includes everything needed from the initial brief to the final reporting.
Concept, formats, and calendar are built around the campaign goals, not around a rate card to fill.
Creators are chosen from the network’s four tiers, with a mix calibrated to target, storytelling, and budget.
Reels, recipe videos, photos, and stories are created by the network’s creators and video makers.
Duration and scope are defined in the contract, with the option to repurpose the content across the brand’s channels.
Every piece of content can become a recipe card linked to the brand’s website through Tuduu technology.
We translate and adapt content into 17 languages, making it usable in foreign markets as well.
Coming soon it will be possible to run showcookings and recorded formats in our space in Milan, with logistics and filming included.
Impressions, clicks, conversions, and user behavior are collected for each individual piece of content within a single dashboard.
One contract, one contact person, and one invoicing cycle, with the coordination fee always clearly stated in the quote.
We’ll get back to you with a line-up proposal and a quote.
We reply within one business day with an initial campaign proposal, including suggested creators, formats, timing, and investment.
Email: info@foodiecooklab.it Instagram: @foodiecooklab Website: foodiecooklab.it
FoodieCookLab is a project by Drilldown S.r.l. · Milan
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